Web Design

beautiful // engaging // effective

Web Design is a more than a skill, it is an art form. Regardless of the type of Web Design you need, only a true professional can get it right. Business web design is serious job to undertake, after all, this type of web design needs to work as a business tool.

Any website, especially a business website, must reflect the brand, the brands mission, products or services in the most effect way possible.

Which Web Design Service?

Web Design, as a discipline, has many facets to it. To be an effective web designer, one must be skilled in all areas of web design. Fortunately, you have come the right place. What kind of website do you need?

Basic Website

A basic, 1 page website to get started with? You can add as may pages as you like.

Ecommerce Site

Are you selling - or planning to sell items through a website? eCommerce is your answer.

Catalogue Website

Need to show off your products or services? A snazzy catalogue website will work.

Blog Website

Or maybe you have stories to share with a devoted readership.

What Pages Do You Need?

What pages does you website need? Here are some of the standard page types. Your site may need all of them, or some of them.

Home Page

Every website needs a home page, it’s typically the first page visitors land on when they visit your site.

About Page

Your about page is where you tell potential customers more about your company and what you stand for.

Products / Services

You should have a page for each product or service you provide, clearly highlighting the features and benefits of each.

FAQ's Page

Visitors may be looking for answers to questions, a frequently asked questions (FAQ) page can help you provide them.

Portfolio Page

Visitors may want to see examples of your previous work, a portfolio page is where you would showcase them.

Testimonials Page

Visitors may want to see reviews from previous customers, a testimonial page is where you would show them.

Blog Page

Your blog is where you show visitors that you know your stuff. Give them free tips on a subject they need help with.

Contact Page

Your contact page is where you tell visitors how to contact you. Include a form and map to show your location.

Terms & Privacy Pages

This is where you put the boring small print regarding the use of your website and your products or services.

Custom Web Design

One size doesn’t fit all, that is why I build every site from scratch. Quality Web Design is achieved when the web designer is fully engaged with the customer. A big part of the design process is understanding the customers business as if it was his own. Only then can outstanding and effective web design be achieved.

Web Design Process

After eight plus years of developing a process for building websites, It’s no surprise to learn that a simple process is the key.

Information

The first step is to gather as much information as possible from the customer.

Prototyping

Create a working prototype to see if the customer and I are on the same page.

Approval

Create a working website making changes to reflect what was learned in step two.

Go Live

Make your website live, finish testing for gremlins and tell Google the site exists.

What Makes A Web Design Proffessional?

The idea behind writing this is to help those looking into having a website built, or rebuilt, is to better understand what must be considered.

Project Manager

Before any project can get under way, a Statement of Work (SOW) must me agreed on and signed by all involved parties. A Statement of Work is an agreement of works to be carried out and it protects everyone. All parties involved know exactly who is responsible for given duties and covers timelines and costs.

Research

Every project must start with research. Research allows the web designer to understand what your business does and how it delivers the product or service. More importantly, the web designer needs to understand you, the client. Effective web design means understanding what elements belong on a web page, and importantly, what does not.

Research also means deciding on which platform to use. There are plenty of web design projects out there that use static websites. Static web sites are cheaper to build, no doubt, but editing will need a web designer when changes are needed, and this usually works out more expensive.

Here at Kevin Oliver Web Design, I use WordPress as the platform of choice. WordPress has a relatively kind learning curve for my customers and the online community is huge. Using a platform like WordPress also has the benefit of future proofing your website.

Gathering Assets

More often than not, business owners have many forms of content that is obviously useful for their website.

Assets such as colour schemes, text, images, video and graphics should be passed on to the web designer. Not everyone has these assets and may need to be created and falls under the Content Creation section.

Other assets required are login details to the Domain Registrar and Web Hosting provider, assuming these are in place already. Social Media logins may be required also to help integrate these.

If Social Media accounts are not in place, a web designer will usually be expected to create them.

Wire Framing

Wire framing is the process of putting the basic elements together in the form of a graphic. The customer can then see what the web designer has in mind. This stage is important because it is easy to see if everyone is on the same page.

Personally, prefer to do this stage on a testing server. This way I can see how the real word server will render the basic design. Another benefit of this is the customer can login anytime to check on progress.

This stage is vital on how well the rest of the project will flow. It is this stage where changes are easily made. Once the design stage is complete, design changes become more difficult and time-consuming.

The customer will sign off on the design and the web designer will move onto the design stage.

Design

This is the stage most people assume is where things start – the design stage. As you can see, there is plenty to do before this point.

The design stage is where the designer brings all the elements together. Final decisions on how the main navigation should look and act, how the logo or branding should be presented. What is the page structure going to look like? What calls to action will you have? The list of considerations is endless.

One main consideration at this point is what content will be shown above the fold, especially on a small screen like a mobile device. It’s during the design stage where the content – or copy – is added.

Content Creation

Quite often, there isn’t any content to add, not everyone has suitable content on hand. And more often than not, the web designer ends up creating suitable content.

Content creation is time-consuming. The content quality is incredibly important because it’s purpose is to give useful, engaging information about the businesses products, services, brand or story.

Not only that, the content quality, or more specifically, the way in which the content will be displayed has a positive or negative impact on the SEO of that page.

Coding

This is my favorite part. Writing code that tells the server what to send to your favorite browser that then interprets how the content will be displayed is nothing short of fantastic.

Coding is what gives your web design projects functionality. It is what makes contact forms send, social media interactively, and just about every other functional action you will need.

Making sure everything looks amazing regardless of the screen size also requires coding. Google expects best practices to be used when coding which has a direct impact on page rankings.

Poor coding will mean your website will break at the most inopportune moment. The result is poor user experience (UX) meaning your visitors will not stick around.

Optimisation

The primary goal of good web design is to give your visitors a great experience by offering the information they seek. But having the greatest information on the web is no good to anyone unless it can be found.

Google, having the greatest share of the world’s search queries, is the place to be found. SEO, or Search Engine Optimisation, is about optimising your site to rank organically in the Search Engine Results Pages (SERPs).

Read more about SEO here.

Web Hosting

Any web design professional will know how to configure web hosting but, not every web designer understands how important quality hosting is.

Web hosting quality matters more than most understand. Cheap, or free web hosting will damage your websites performance.

Read More about cheap web hosting here.

Professional Web Design

As you can now understand, professional web design requires at least 8 disciplines to create an outstanding result.

If you think I can help let me know!

Kevin Oliver Web Design is all about helping those with online ambitions and am extremely well aware that ideas are hard to share sometimes. You can be rest assured we will never, ever share your ideas with anyone.

Is your website converting to sales? Are users getting what they are looking for? Is it time to redesign?

Crazy fast, hacker free security and affordable dedicated web hosting. You won’t find better.

SEO

Find out everything there is to know about optimising your website for Google and other search engines.

My Website Health Check test is specifically for those that already have a website and would like to know how it is performing using 4 sets of key metrics.

My Website Planning Guide is aimed at helping those who want or need a new website but have no idea where or how to start.

Cheap Web Hosting – Things To Consider is an article to help you understand the difference between the various web hosting options and their pitfalls.

Simply put, domain names are your website’s equivalent of a street address. Very helpful if you want to be found!

Cheap Web Hosting – Things To Consider is an article to help you understand the difference between the various web hosting options and their pitfalls.

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